The Green Employer Branding Roadmap: A 5-Day Crash Course To Build A Brand That Excites And Motivates Employees (Without Hurting Your Bottom Line)
17 actionable steps to turn your brand into a talent magnetThe green strategies used by Google and other industry leaders that drive employee enthusiasmThe 5 biggest renewability mistakes employers make that repel candidates (and how to avoid them)
Everything you need to build a strong green brand that attracts and retains top talent
My name is Erik, and I've spent years leading the sales strategy at a major sustainability advisory firm. Clients included BlackRock, Goldman Sachs, and other Fortune 500 Companies.
"Erik Livingston's sharp mind and professionalism position him well to engage in innovative and challenging projects."-Prof. John Erni, Endowed Chair of Humanics, Hong Kong Baptist University
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Here's everything that's inside:
Day 1: How Even Leading Corporates Undermine Shared Values And A Common Culture—And Why This Damages Employee RetentionDay 2: A Step-By-Step Guide For Supporting Sustainability And The Green Economy —Without Hurting Your Bottom-LineDay 3: The Secret Things That Lead To An Unhealthy Environment—And How Even Well-Intentioned Executives Make These MistakesDay 4: Why Most Companies Don't Leverage Green Corporate Branding Enough—And How This Weakens Your Image And Makes You Less CompetitiveDay 5: Building The Wrong Green Initiatives And Partnerships In The Sustainability Space—And How This Lowers Employee Motivation